The Advantages of Using Embroidered Clothing for Business Uniforms

When it comes to business, image matters. It’s vital for the employees to inspire confidence in their customers since they are representing the company they work for.

A trend that’s gaining popularity in the business community these days is the use of embroidered clothing as employee uniforms. For companies, having their employees wear embroidered uniforms yields many benefits.

Embroidered uniforms provide the staff with the distinction of professionalism. Having the logo and the company name embroidered on the uniform also serves as free advertising for the company. The constant exposure of the business name and logo breeds familiarity and brand recall among customers.

For businesses, it’s important to set a look for their employees that best embodies the identity of their company. While some organizations have a brand that is best represented by corporate attire, there are other companies that don’t require its employees to wear formal business wear since this aesthetic doesn’t fit their branding.

Fortunately, embroidered uniforms are highly customizable with a supplier like Logos 4 Polos. Manufacturers offer their clients an assortment of garments that vary in styles. Some popular options include: polo shirts, sweatshirts, jackets, chefs’ uniforms, and vests. Aside from clothing, uniform suppliers also provide accessories that can be embroidered. Options that are available include: hats, ties and backpacks.

These work clothes are available in top quality yet comfortable fabrics such as polyester and cotton. They also can be stitched onto non-traditional textiles such as fleece sweaters and denim. Those who are thinking of ordering customized embroidered uniforms can personalize the color and size of the garments according to their needs and preferences.

An embroidered uniform that carries the company’s name and logo constantly puts the company’s brand in the spotlight since it’s in the constant view of customers. Using a state-of-the-art embroidery machine, manufacturers are able to create a first-rate reproduction of a logo through a method called “digitization.” How this works is that customers are requested to submit the image or logo that they want to be stitched onto the garments they have chosen.

There are limitations, however, when it comes to converting a specific image into embroidery. Certain coloring effects and complex designs cannot be stitched onto a fabric such as gradient colors and drop shadows. Nevertheless, some manufacturers have a team of experts whose job is to provide options on how to best modify the client’s logo so that it best replicates their original design. This way, the clients end up with a top-notch embroidery version of their design.

Now, customers can choose from different embroidery styles depending on their tastes and the garment they are selecting. Puff embroidery is a fun option. This style involves placing foam into the … Click to read more...

5 Things You Mustn’t Do While On A Sales Call

sales-callOne: Never argue. Remember that although the customer may not be right, they can never be wrong. No one wants to be wrong so even if they are obviously wrong, find a way to say so without calling them a liar. Allow them to figure this out for themselves and you won’t offend them.

Two: Leave your own opinion behind. This is especially important when you’re dealing with something that may be religious oriented or politically oriented. You may have strong convictions about something, but you don’t have to share them. You want to win the sale, not make an enemy. If they disagree you can make a mortal enemy. Even if you’re a Strong Christian and want everyone to know, this isn’t the time. Never share it unless you discover that that is a common thread with the customer and it will help the cause.

Three: Never dis the competition. It isn’t needed and you need to show respect even if you don’t like the competition. It’s important to know your own product as well as the product of the competition, but you need to keep focus on what you’re selling. If you spend time dissing the competition you’ll wind up selling their product. Don’t even bring it up, simply tout your own product and its benefits.

Four: You don’t need to oversell. If you tout your product and give it credit where credit isn’t due, you’re overselling. You need to state facts that can be backed up with proof. If you’re telling customers what they want to hear and it isn’t true, you not only risk losing a sale, you also risk a lawsuit. Avoid wild claims and stick to the facts.

Five: Never pretend you have authority if you don’t. You’ll find that if you do this you’re going to wind up overstepping your bounds. Don’t promise something you can’t deliver such as a steep discount or coupon. Remember, if you can’t deliver, you’ll lose the sale. It’s simply not worth the effort to lie and tell someone that you can when you can’t. Worse, the potential customer can relay this back to other potential customers and you may wind up losing more potential sales.

It’s important to do your sales calls right. You only have one opportunity to make a first impression so make it count. Remember that you might be able to find more things to avoid during your sales calls, but these are vital points to remember at all times. Never do these during a sales call.… Click to read more...